The Business
of Artisan
"Culinary talent is the heart, but business architecture is the pulse. Join Chef Jennifer Abeu-Saleh for a 6-week deep-dive into the strategies that turn recipes into a profitable heritage brand."
Reserve Your SeatNext Cohort
June 2026
The Curriculum
6 Weeks of Strategic Culinary Growth
Brand DNA
Defining your authentic niche and aesthetic in a saturated market.
Costing & Profit
The math of a successful menu: food costs, overhead, and margin management.
Quality Control
Scaling production without losing the artisan signature of your product.
Client Architecture
Managing the high-ticket B2B and Wedding sales funnel effortlessly.
Marketing Strategy
Leveraging visual storytelling to command premium pricing.
Final Pitch
Professional feedback and networking with Calgary industry leaders.
Your Legacy Begins Here
Join our waiting list for the June 2026 cohort. We only accept 10 participants per season to ensure 1:1 mentorship quality.
$500 Deposit Required to Reserve · Calgary, Alberta